Rules of engagement: Winning with the basics in digital telecommunications

https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/rules-of-engagement-winning-with-the-basics-in-digital-telecommunications?cid=-soc-twi-mip-mck-oth—&sid=3602966716&linkId=97529870

Experience from Ale Zhu – Musical.ly (TikTok)

https://www.notion.so/Alex-Zhu-TikTok-4631f80fdcc4423a845e145e807d8e2b

Growth Loops

https://www.reforge.com/blog/growth-loops

Getting Launch Press for your Startup

https://customerdevlabs.com/2013/09/24/google-news-api-mturk-press/#step3

Awareness measuring & KPIs

Some food for thoughts about measuring awareness

https://www.brandwatch.com/blog/how-to-measure-brand-awareness/

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