What is Event Marketing? Strategy, Timelines & Templates

A great article of EventBrite focuses on these bullet points in term of event executing at each stage: Pre-event, event launch, day-to-day, last call.

What is event marketing?

What is B2B event marketing?

How to create an event marketing strategy?

13 tips on building an Event Marketing Strategy

  1. Early Bird discount(s)
  2. Pre-event page
  3. Blogging
  4. Social media
  5. Partner outreach
  6. Thought lreadership and guest posts
  7. Paid promotion
  8. Email
  9. Event press release
  10. Final email blast, social & blog
  11. Attendee referrals
  12. Influencer outreach
  13. Phone

More in detail: https://www.eventbrite.co.uk/blog/academy/event-marketing-strategy-ds00/

Email Invitation Templates

Including: speaker, media partnership, attendee, PR or event launch

Online Marketing and Advertising for Event Organizer

https://mkto.eventbrite.com/rs/269-CEG-133/images/DS02_Event%20Organiser%20Guide%20to%20Online%20Marketing%20and%20Advertising%20UK.pdf

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