Customer Segmentation

Customer segmentation usually categorized into 6 categories

  • Behavioral
  • Psychographic
  • Demographic
  • Geographic
  • Occasional
  • Cultural

More info in Vietnamese: http://letsmarketing.weebly.com/phan-khuc-thi-truong.html

Customer Development

Source: https://www.scribd.com/presentation/397677704/1983479877687673564752

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