Why Startup Pivots Almost Never Work

When things go south, you can only pivot once.

A pivot is a glorified way of saying “oops.” Your vision didn’t match reality.

1. Your Investors Will Lose Confidence in You

2. Your Sales Team Will Leave

3. Your Engineering Team Will Leave You

4. Your Entire Team Will Tune You Out

Pivots CAN work.

Ultimately, a pivot is about shifting strategy, not tactics. It’s not about whether you should use Facebook AdsGoogle AdWords, or content marketing to reach your target market. Tactical changes happen all the time and aren’t a big deal.

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