What is Event Marketing? Strategy, Timelines & Templates
A great article of EventBrite focuses on these bullet points in term of event executing at each stage: Pre-event, event launch, day-to-day, last call.
What is event marketing?
What is B2B event marketing?
How to create an event marketing strategy?
13 tips on building an Event Marketing Strategy
- Early Bird discount(s)
- Pre-event page
- Social media
- Partner outreach
- Thought lreadership and guest posts
- Paid promotion
- Event press release
- Final email blast, social & blog
- Attendee referrals
- Influencer outreach
More in detail: https://www.eventbrite.co.uk/blog/academy/event-marketing-strategy-ds00/