REDFIN

  1. redfin concierge
  2. redfin now
  3. redfin brokerage
  4. redfin mortgage
  5. redfin title forward (***)
  6. business premise
  7. platform to support agents
  8. for investor persona, share money to buy real estates

Strategy

  • $1 Most-visited Brokerage Site
    • low marketing costs: xxM monthly average visitors
  • Employee Agents
  • Automation
    • completely digital at every step
  • Mortgage & Title
  • Consistent customer experience

Value proposition

  • Agents on your side
  • On-demand service
  • More exposure for your listing
  • Tech at every step
  • Save thousands
    • Sell: always take only 1-1.5% commission
    • Buy: commission refund varies

Benefits

  • Faster selling, more money
  • Higher customer satisfaction
    • High net promoter score

Growth

  • Service drives durable growth

Features

  • Home tours scheduling

Revenue

  • Revenue ???
  • vietnam market share by value of homes sold

Scale?

  • more listing -> awareness
  • more local expertise
  • faster service

Technology application

  • Test messages
  • Find customers who close
  • Buyer
  • Redfin website
  • Agent
  • Tours
  • Service
    • Message/ Email/ Phone
  • Offers
  • Escrow
  • A new life
  • Say which homes will sell
  • Close faster
  • Rate offers
  • Personalize service
  • Recommend listings
  • Optimize Hiring

Goal

  • The most successful customers

Better agents, better service

Innovate new ways to sell a home

  • redfin concierge + redfin now???
    • redfin take 2% of listing fee
    • custom home improvement plan, vendor work supervised from start to finish, costs of cleaning, staging, and more covered by redfin

Mortgage & title

Share & Spread the love
Close Bitnami banner
Bitnami