Design Thinking

Design Thinking is one of the more recent buzz words in the local startup community.


What is Design Thinking?

  1. A Design Methodology
  2. A Problem-Solving Approach or Process
  3. A Creativity Approach
  4. A User-Centered Approach That Brings Design into the BusinessWorld

Attributes of Design Thinking

Characteristics of Design Thinkers

Methods and Process – Introduction

  • Process
  • Process Stages
  • Attempt at a Comparision of Process Stages
  • Methods
  • Additional Components

A Brief Look at the History of Design Thinking

Design Thinking and all user experience designers, product managers, developer, management levels.

Design Thinking – one process – many applications such as business, healthcare, education, information technology, solving community issue, engaging donors and volunteers, team building and culture…

Design thinking utilizes elements from the designer’s toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.


“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

– Tim Brown, CEO of IDEO

The popularisation of design thinking as a tool for innovation resulted in large global corporations adopting design disciplines into their ways of working, for example SAPGoogleSamsung and IBM.

Not just a working method it is an attitude to life basically to solve complex problems.

About a process, methodology, more about a culture and living principles .

You learn that you don’t have to be creative in a traditional way to be an innovative person

Inventing the wheel without asking the customer who are the ones that work with the stuff

Found solutions for their daily problems in their daily wfork life

Design Thinking Process/Approach, 5 steps:

  • Empathize
  • Define
  • Ideate
  • Prototype
  • Test

Empathy method to identify resources in organization to fulfill gaps in order to foster innovation culture

Design Thinking Persona

Design Thinking Approach

User Journey

In Design Thinking Conference 2018 in Swissotel Sydney – Australia, learn how

  • Microsoft applies design thinking to design for evolving user experiences and diverse customers to drive competitive advantage and innovation
  • Atlassian could assess how to address the difficulties of measuring success and ROI from Design Thinking
  • IBM embedded a design-drive movement across your organization to overcome challenges and innovate
  • Many more…

“Open new paths to innovation by changing the way you think”

– Roger Martin, The Design of Business, Why Design Thinking is the Next Competitive Advantage

Design Thinking in Leadership

Design Thinking in Business

Many companies iterate ideas and designs internally, but in design thinking methodologies the focus is “human-centered innovation”, so the product must be taken out of the hands of designers and stakeholders and put into the hands of the expected end-user. However, it is at this point that prototyping can become costly if testing isn’t implemented efficiently.

Why you only Need to Test with 5 Users?



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